This policy defines what traffic Callivex will and will not carry. It applies to every customer, every reseller, and every end-user behind them. Violations result in suspension, termination, and where applicable, regulator referral.
Effective date: 1 January 2026 · Version: 1.0
Operator: Lunatoria Prime LTD (Company No. 16859261), trading as Callivex, registered at 13 Hawley Crescent, London NW1 8NP, United Kingdom. References to "we," "us," and "Callivex" mean Lunatoria Prime LTD.
This Acceptable Use Policy ("AUP") forms part of every customer agreement and applies to all traffic transiting the Callivex network. Customers are responsible for traffic generated by their end-users, sub-accounts, and resellers, regardless of who operates the originating endpoint. Compliance with this AUP is a condition of service.
The following traffic is prohibited at all times. We will block, suspend, or terminate accounts that originate or forward such traffic — without prior notice where the volume or severity warrants.
Customers must perform reasonable identification and verification on their own end-users and sub-accounts before granting access to Callivex services. At minimum:
Customers must disclose, prior to provisioning and on material change, the intended traffic profile (origination region, destination mix, call pattern — predictive dialer, manual outbound, IVR, hosted PBX, etc.). Material under-disclosure is a breach of this AUP.
Customers must respond promptly to lawful regulator enquiries and lawful intercept requests, and must co-operate with Callivex in providing requested traffic, CDR, or KYC information to regulators where legally required.
High-cost and premium-rate destinations are blocked by default on every customer account. Access to these destinations requires explicit customer opt-in, business justification, and may carry pre-funding or hold-back requirements.
For traffic terminating in jurisdictions requiring call authentication (currently US, increasing EU coverage), customers must originate calls with truthful, verifiable CLI. Callivex applies attestation in line with regulatory guidance and may downgrade attestation for unverified CLI.
Customers receive a contractually agreed CPS and simultaneous-channel cap. Sustained traffic above cap will be throttled or blocked. Burst capacity may be granted on request and review.
ANI rotation is permitted for legitimate sales and contact-center use cases where each presented number is owned, leased, or properly authorised by the originator. Rotating numbers solely to evade spam scoring or DNC enforcement constitutes prohibited traffic under section 2.
Callivex monitors traffic in aggregate for anomalies (sudden CPS spikes, destination-mix shifts, unusual ANI patterns, complaint clusters). Investigation may include CDR review, real-time SIP capture, and regulator co-ordination. Customer co-operation is expected.
We may suspend traffic immediately, without prior notice, where:
We will provide notice of suspension and reasoning within one (1) business day where lawful and operationally feasible.
Repeated, serious, or wilful AUP violations may result in immediate termination of service. Refunds for prepaid balances on terminated accounts are issued less reasonable carrier reconciliation costs and any liabilities arising from the violation. Callivex retains the right to refer violations to UK and foreign authorities.
Callivex reserves the right to refuse or discontinue service to any customer whose traffic profile or business model materially conflicts with this AUP, with applicable law, or with the terms of our upstream carrier agreements, even where individual traffic is technically compliant.
Suspected AUP violations should be reported to abuse@callivex.com. Reports should include:
We acknowledge abuse reports within one (1) business day and conclude initial investigation within five (5) business days.
We may update this AUP to reflect operational, legal, or regulatory developments. Material changes will be notified to customers by email and via the service portal at least fourteen (14) days before taking effect, except where regulator action requires faster compliance.
Acceptable-use questions: compliance@callivex.com
Abuse and fraud reports: abuse@callivex.com
Postal: Lunatoria Prime LTD, 13 Hawley Crescent, London NW1 8NP, United Kingdom.